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Will Duff Dip PFS
Financial Planner
I’m a Financial Planner with five years’ experience in the industry, and for the past two years I’ve been providing regulated financial advice. I work with individuals and families to make their finances feel less overwhelming and more manageable, creating clear and personalised plans that fit their lives. Whether it’s retirement planning, investing, protecting what matters, or planning for the next generation, my aim is always to give advice that’s straightforward, ethical, and tailored to individual objectives.
Before qualifying as a Financial Planner, I completed a degree in Politics and International Relations, followed by a master’s in Conflict, Security and Development. While not directly linked to financial planning, these studies taught me to think critically, see the bigger picture, and understand how wider events can shape personal circumstances.
Outside of work, I’m a keen football fan, an avid reader, and, more recently, I’ve taken up gardening. I’m also well-travelled and have lived overseas — experiences that have broadened my perspective and deepened my appreciation for different people and cultures.
I would like to introduce you to my cousin, who I have included on this email. She is looking for someone to support her with setting up a pension/ financial advice… basically the same kind of service you offer me. Pembroke Financial has been fantastic to me over the years, so I recommended you.
I wanted to say I appreciate you talking to my daughter, about setting up a private pension. With grateful thanks – you have always been a huge help with my own financial decisions.
I would like to say how grateful I am to you for guiding me through this process from start to finish, always explaining everything very clearly and answering all my questions. You have done a lot of research on my behalf, kept me informed as to progress and come up with the perfect solution for my circumstances. I could not have asked for a better advisor, you have been a star!
From a personal point of view Pembroke Financial Services has always provided an efficient and friendly service with relevant advice. As a client of my firm, the company has always acted in a professional manner.
Good service, all options explained clearly, good follow up, kept in touch all the way through to the end of the transaction, very aware of how important this was to their client.






