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Will Duff Dip PFS
Financial Planner
I’m a Financial Planner with five years’ experience in the industry, and for the past two years I’ve been providing regulated financial advice. I work with individuals and families to make their finances feel less overwhelming and more manageable, creating clear and personalised plans that fit their lives. Whether it’s retirement planning, investing, protecting what matters, or planning for the next generation, my aim is always to give advice that’s straightforward, ethical, and tailored to individual objectives.
Before qualifying as a Financial Planner, I completed a degree in Politics and International Relations, followed by a master’s in Conflict, Security and Development. While not directly linked to financial planning, these studies taught me to think critically, see the bigger picture, and understand how wider events can shape personal circumstances.
Outside of work, I’m a keen football fan, an avid reader, and, more recently, I’ve taken up gardening. I’m also well-travelled and have lived overseas — experiences that have broadened my perspective and deepened my appreciation for different people and cultures.
We are confident that going forward we have a healthier handle on this area of our finances and really appreciate the professionalism of Pembroke.
From a personal point of view Pembroke Financial Services has always provided an efficient and friendly service with relevant advice. As a client of my firm, the company has always acted in a professional manner.
I have always found Pembroke friendly and efficient.
Good service, all options explained clearly, good follow up, kept in touch all the way through to the end of the transaction, very aware of how important this was to their client.
I would also like to take this opportunity to thank you very much for all the clear financial advice you have given not only Sue and I, but my family over many years.






