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Richard Penrose BBA, DipPFS, Cert SMP, Certs CII (MP & ER)
Foundation Team Adviser
Having built a successful small business in Canada before relocating back to the UK, Richard brings a practical, real-world perspective to financial planning. As a Foundation Team Adviser, he understands the challenges individuals, families and business owners face when making important financial decisions and is passionate about helping clients create clear, achievable plans for their future.
Since entering the financial services profession, Richard has developed expertise across a broad range of advice areas, holding the Diploma in Regulated Financial Planning alongside specialist qualifications in Long-Term Care Planning, Advanced Mortgage Advice and Equity Release. He works with clients from all walks of life, helping them navigate everything from pension advice and retirement planning to investment planning, inheritance tax planning and wider wealth management strategies.
Drawing on both his business background and financial planning expertise, Richard takes a holistic approach to advice. Rather than focusing on a single product or objective, he believes in understanding every aspect of a client’s financial position to identify opportunities, risks and solutions that may otherwise be overlooked. His clients often describe him as approachable, thorough and caring, qualities that help build trusted, long-term relationships.
One of the most rewarding aspects of his role is helping people achieve their financial goals while solving challenges they may not even realise exist. Whether supporting clients with retirement planning, building investment portfolios, protecting family wealth or creating effective inheritance tax strategies, he is committed to providing clear guidance and straightforward advice.
Based in Eastbourne, East Sussex, Richard was born and raised in the town before spending several years in Canada, where he successfully built and operated his own business. Having since returned to East Sussex with his partner, he combines international business experience with a strong understanding of the local community and the financial priorities of individuals, families and business owners across the region.
Outside of work, Richard enjoys maintaining an active lifestyle and is a keen powerlifter who regularly trains in the gym.
Jenny
Good service
Good service, all options explained clearly, good follow up, kept in touch all the way through to the end of the transaction, very aware of how important this was to their client.
Christine Atkinson
The best in the business!
Trustworthy, reliable, prompt and totally honest! I will only ever use these guys for my business, they are simply Awesome!
Laura
Fantastic
I would like to introduce you to my cousin, who I have included on this email. She is looking for someone to support her with setting up a pension/ financial advice… basically the same kind of service you offer me. Pembroke Financial has been fantastic to me over the years, so I recommended you.
Mr Young
Efficient and friendly service with relevant advice
From a personal point of view Pembroke Financial Services has always provided an efficient and friendly service with relevant advice. As a client of my firm, the company has always acted in a professional manner.
Stephanie
With grateful thanks.
I wanted to say I appreciate you talking to my daughter, about setting up a private pension. With grateful thanks – you have always been a huge help with my own financial decisions.
