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Mitchell Ford DipPFS & Cert CII (FS)
Financial Planner
I started my financial planning career in 2017 and worked for 3 IFAs in the Sussex area. I started my career as client support for the advice team and have spent the following years working with Financial Planners and progressing through my Financial Services career whilst studying towards my Diploma in Regulated Financial Planning which I achieved in 2023.
Since achieving my Diploma, I have worked closely with Financial Planners to help clients achieve their goals whilst making the process straight forward and easy to understand.
Outside of work my hobbies include playing cricket and football, walks, watching sport (of any kind) and spending time with my wife and daughter.
- 2017 to 2020: Square One Financial Planning
- 2020 to 2022: Antrams (now Pembroke) Financial Services
- 2022 to 2024: Reeves Financial
- 2024 to Present: Pembroke Financial Services
I would like to say how grateful I am to you for guiding me through this process from start to finish, always explaining everything very clearly and answering all my questions. You have done a lot of research on my behalf, kept me informed as to progress and come up with the perfect solution for my circumstances. I could not have asked for a better advisor, you have been a star!
From a personal point of view Pembroke Financial Services has always provided an efficient and friendly service with relevant advice. As a client of my firm, the company has always acted in a professional manner.
I would like to introduce you to my cousin, who I have included on this email. She is looking for someone to support her with setting up a pension/ financial advice… basically the same kind of service you offer me. Pembroke Financial has been fantastic to me over the years, so I recommended you.
Good service, all options explained clearly, good follow up, kept in touch all the way through to the end of the transaction, very aware of how important this was to their client.
Trustworthy, reliable, prompt and totally honest! I will only ever use these guys for my business, they are simply Awesome!






