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Jack Whitford DipIA, ACSI
Financial Planner
I’m a Financial Planner based in Pembroke’s Brighton office, where I help individuals and families make confident, informed decisions about their financial future. Before joining Pembroke, I worked alongside Financial Planners at a leading investment management firm, supporting them in delivering tax-efficient strategies tailored to each client’s goals.
I’m passionate about helping clients define what’s most important to them, whether that’s starting a financial plan, preparing for an early retirement, supporting children, or simply enjoying life with greater financial freedom. I believe that a clear, robust financial plan can be a powerful tool in helping people make confident decisions, adapt to change, and achieve lasting peace of mind.
I’m currently working towards Chartered Financial Planner status and pride myself on taking a calm, practical approach to navigating financial complexity with clarity.
Outside of work, I love to travel and try new food, both of which take on a new dynamic with two young sons. I also enjoy playing golf, watching football and rarely miss the Formula 1.
I wanted to say I appreciate you talking to my daughter, about setting up a private pension. With grateful thanks – you have always been a huge help with my own financial decisions.
I have always found Pembroke friendly and efficient.
From a personal point of view Pembroke Financial Services has always provided an efficient and friendly service with relevant advice. As a client of my firm, the company has always acted in a professional manner.
I would like to say how grateful I am to you for guiding me through this process from start to finish, always explaining everything very clearly and answering all my questions. You have done a lot of research on my behalf, kept me informed as to progress and come up with the perfect solution for my circumstances. I could not have asked for a better advisor, you have been a star!
Would highly recommend. A very efficient team always ready to help and answer any questions.






