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Jack Whitford DipIA, ACSI
Financial Planner
I’m a Financial Planner based in Pembroke’s Brighton office, where I help individuals and families make confident, informed decisions about their financial future. Before joining Pembroke, I worked alongside Financial Planners at a leading investment management firm, supporting them in delivering tax-efficient strategies tailored to each client’s goals.
I’m passionate about helping clients define what’s most important to them, whether that’s starting a financial plan, preparing for an early retirement, supporting children, or simply enjoying life with greater financial freedom. I believe that a clear, robust financial plan can be a powerful tool in helping people make confident decisions, adapt to change, and achieve lasting peace of mind.
I’m currently working towards Chartered Financial Planner status and pride myself on taking a calm, practical approach to navigating financial complexity with clarity.
Outside of work, I love to travel and try new food, both of which take on a new dynamic with two young sons. I also enjoy playing golf, watching football and rarely miss the Formula 1.
I have always found Pembroke friendly and efficient.
Superb attention. Very personalised prompt service. The team are excellent and I felt they always had my best interests at heart. I shall be continuing to use their services. Thank you!
I’d like to take this opportunity to thank you for the personal and professional service which is much appreciated.
I wanted to say I appreciate you talking to my daughter, about setting up a private pension. With grateful thanks – you have always been a huge help with my own financial decisions.
We are confident that going forward we have a healthier handle on this area of our finances and really appreciate the professionalism of Pembroke.






