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Danny Rudden DipPFS
Foundation Team Adviser
Having studied Economics at university in London achieving a first class honours, I then pursued my passion for personal finance, completing a 2 year apprenticeship at another local firm in Sussex, where I spent a year in an admin role before transitioning to a client-facing paraplanner role.
I enjoy meeting and getting to know clients, and seeing how we can help them achieve their ambitions.
Outside of work I like to travel and play sport. I have recently returned from my first trip to Brazil, where I met my girlfriend’s family, and spent 3 weeks relaxing by the beach. I play football locally, and completed my first marathon in Lisbon back in October. I also enjoy regularly going to the gym.
I would also like to take this opportunity to thank you very much for all the clear financial advice you have given not only Sue and I, but my family over many years.
From a personal point of view Pembroke Financial Services has always provided an efficient and friendly service with relevant advice. As a client of my firm, the company has always acted in a professional manner.
I’d like to take this opportunity to thank you for the personal and professional service which is much appreciated.
Superb attention. Very personalised prompt service. The team are excellent and I felt they always had my best interests at heart. I shall be continuing to use their services. Thank you!
We are confident that going forward we have a healthier handle on this area of our finances and really appreciate the professionalism of Pembroke.






