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Daniel Watts APFS
Financial Planning Manager
Daniel has been working in Financial Services since 2008, originally starting work at a major UK bank in London. Working his way up from Cashier to Customer Adviser and later becoming Assistant Branch Manager, Daniel then left the bank in September 2015 to pursue a career in Financial Advice. He has completed several qualifications across a range of Financial Service areas, including Retirement and Estate Planning, Equity Release and Long-Term Care planning. Daniel later qualified as a Chartered Financial Planner in the spring of 2022 and then achieved the Signature Certificate in British Sign Language (Level 3) in the summer of 2024. He is passionate about expanding access of financial services to Deaf clients and BSL users in the future.
Daniel loves being able to help people better understand and grow their financial position and particularly finds it worthwhile when able to break down the often complicated, jargon-filled options for clients, enabling them to make positive decisions for their future.
In his spare time, Daniel enjoys taking part in fund-raising activities; he is an experienced “quiz-master” and enjoys taking part in charity walks through some of Britain’s most breath-taking landscapes.
Would highly recommend. A very efficient team always ready to help and answer any questions.
From a personal point of view Pembroke Financial Services has always provided an efficient and friendly service with relevant advice. As a client of my firm, the company has always acted in a professional manner.
I wanted to say I appreciate you talking to my daughter, about setting up a private pension. With grateful thanks – you have always been a huge help with my own financial decisions.
Good service, all options explained clearly, good follow up, kept in touch all the way through to the end of the transaction, very aware of how important this was to their client.
Superb attention. Very personalised prompt service. The team are excellent and I felt they always had my best interests at heart. I shall be continuing to use their services. Thank you!






