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Daniel Watts APFS
Financial Planning Manager & Head of Foundation
Daniel has been working in Financial Services since 2008, originally starting work at a major UK bank in London. Working his way up from Cashier to Customer Adviser and later becoming Assistant Branch Manager, Daniel then left the bank in September 2015 to pursue a career in Financial Advice. He has completed several qualifications across a range of Financial Service areas, including Retirement and Estate Planning, Equity Release and Long-Term Care planning. Daniel later qualified as a Chartered Financial Planner in the spring of 2022 and then achieved the Signature Certificate in British Sign Language (Level 3) in the summer of 2024. He is passionate about expanding access of financial services to Deaf clients and BSL users in the future.
Daniel loves being able to help people better understand and grow their financial position and particularly finds it worthwhile when able to break down the often complicated, jargon-filled options for clients, enabling them to make positive decisions for their future.
In his spare time, Daniel enjoys taking part in fund-raising activities; he is an experienced “quiz-master” and enjoys taking part in charity walks through some of Britain’s most breath-taking landscapes.
I would like to introduce you to my cousin, who I have included on this email. She is looking for someone to support her with setting up a pension/ financial advice… basically the same kind of service you offer me. Pembroke Financial has been fantastic to me over the years, so I recommended you.
I’d like to take this opportunity to thank you for the personal and professional service which is much appreciated.
Superb attention. Very personalised prompt service. The team are excellent and I felt they always had my best interests at heart. I shall be continuing to use their services. Thank you!
I have always found Pembroke friendly and efficient.
I would like to say how grateful I am to you for guiding me through this process from start to finish, always explaining everything very clearly and answering all my questions. You have done a lot of research on my behalf, kept me informed as to progress and come up with the perfect solution for my circumstances. I could not have asked for a better advisor, you have been a star!






