Pembroke’s growth plans in Sussex boosted by bringing GMIFC into the Group
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Keith Relf, Managing Partner of Pembroke, said: “Our business is growing, so we were delighted when GMIFC approached us, as they are a highly-regarded independent firm and we have known the owners for a year or so. Their ethos and approach are the same as our own, with a focus on professionalism and bespoke personal client service, so the two teams are a great fit.”
Chris Gray of GMIFC added: “The team at Pembroke is second to none and we have every confidence our clients will be in safe hands with Keith and his colleagues. We are really grateful to our Accountant, Knill James, for their help in getting the deal over the line. It sometimes felt like an epic struggle but it was definitely worth it!”
As a long established, highly professional firm of Independent Financial Advisers, GMIFC has been dedicated to providing a high-quality service tailored to the needs of each client. We, here at Pembroke, are fully committed to the GMIFC owners’ key specification, which is to ensure that their clients will be well looked after following their exit (which we at Pembroke hope will not be for a very long time!). Finding the best cultural fit was the primary focus in GMIFC’s search for a buyer, while of course also ensuring it was the right deal overall for the shareholders.
GMIFC attracted many interested parties and found the perfect partner in Pembroke Financial Services, a successful and growing IFA firm with a base in Shoreham, a presence in Brighton and aspirations to have a secondary base in Haywards Heath in 2021.
Pembroke have made the transaction in every respect a truly ‘Sussex deal’ – both firms are Sussex based and so too are both firms’ advisers and the investors behind Pembroke, whose offices are near Horsham – unusual in these days of private equity backed, national consolidation of the Financial Advice industry.
