Meet the Team

Our people are our greatest asset

“It has always been possible to buy expertise, but it is impossible to buy experience. The team we have at Pembroke reflect both of these qualities in abundance, bound together by their professionalism.

The Company is what it is today due to the hard work and commitment of our people. They are the reason our clients trust us and like doing business with us, time and again. We ensure our staff has the training, support and facilities they need to develop to their full potential in an environment that’s professional, friendly and welcoming.”

Keith Relf and Keith Bonner – Directors of PFS

Principles of our work

We fully recognise that you place your trust in us and always endeavour to repay that trust with sound judgment and expert, confidential guidance.

Professional, Independent Advice
Personalised, Friendly Service
We Treat Our Clients Fairly
Exceptional Customer Service
Choice, Value and Quality
Fully Transparent Fee Structure
Highly Qualified Advisers

Our experience

Our 3 Chartered Financial Planners, 5 Independent Financial Advisers, Principal Mortgage Adviser and client support staff have over 300 years of combined Financial Services experience and are well qualified in their areas of expertise. We constantly strive to improve our knowledge and qualifications in order to build upon the Pembroke advice and service proposition.

231 Years Investments

220 Years Pensions

161 Years Mortgages

208 Years Taxation

175 Years Insurance

Pembroke Financial Services Limited is Authorised and Regulated by the Financial Conduct Authority. We are entered in the Financial Services Register under number 228341, www.fca.org.uk. Registered and Incorporated in England & Wales at Atlas Chambers, 33 West Street, Brighton, BN1 2RE under number 2518721.The FCA does not regulate National Savings, or some forms of Mortgage, Tax Planning, Offshore Investments or School Fees Planning. The information contained within this site is subject to the UK regulation regime and is therefore targeted at consumers based in the UK only.